Shoptoli Terms of Use
This document is an electronic record in terms of the Information Technology Act, 2000 (“IT Act, 2000”), the applicable rules thereunder, and the provisions pertaining to electronic records in various statutes as amended by the Information Technology Act, 2000. This electronic record is generated by a computer system and does not require any physical or digital signatures.
This document is published in accordance with the provisions of Rule 3 (1) of the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021, which require publishing the rules and regulations, privacy policy, and Terms of Use for access to or usage of the www.shoptoli.in website.
The domain name www.shoptoli.in, including the related mobile site and mobile application (hereinafter referred to as the “Platform”), is owned and operated by Shoptoli Private Limited (hereinafter referred to as “Shoptoli”), a company incorporated under the Companies Act, 2013, with its registered office at Roop Tower, Nimtard, Purulia, West Bangal-723101.
For the purpose of these Terms of Use (hereinafter referred to as “ToU”), wherever the context so requires, ‘you’ and ‘your’ shall relate to any natural or legal person who has agreed to become a Seller on the Platform by providing registration data while registering on the Platform using computer systems. The word ‘user’ shall collectively imply a Seller, a Buyer, and any visitor on the Platform, and the terms ‘we’, ‘us’ and ‘our’ shall mean Shoptoli.
Your use of the Platform and the features therein is governed by the following terms and conditions (ToU), including applicable policies available on the Platform, notifications, and communications sent to you on the Platform, which are incorporated herein by way of reference. If you transact on the Platform, you shall be subject to the policies that are applicable to the Platform for such transactions. By mere use of the Platform, you shall be contracting with Shoptoli, and these terms and conditions, including the policies, constitute your binding obligations to Shoptoli.
When you use any current or future services provided by us through the Platform, you will be subject to the rules, guidelines, policies, terms, and conditions applicable to such services, and they shall be deemed incorporated into the ToU and considered a part and parcel of the ToU. We reserve the right, at our sole discretion, to change, modify, add, or remove portions of the ToU at any time. We will notify you through any of the communication modes mentioned in this ToU in case of any changes or updates to the ToU that materially impact your use of the Platform. Your continued use of the Platform following the changes or updates will mean that you accept and agree to the revisions.
As long as you comply with the ToU, we grant you a personal, non-exclusive, non-transferable, and limited privilege to enter and use the Platform.
ACCESSING, BROWSING, OR OTHERWISE USING THE PLATFORM INDICATES YOUR AGREEMENT WITH ALL THE TERMS AND CONDITIONS UNDER THE ToU. PLEASE READ THE ToU CAREFULLY BEFORE PROCEEDING. By implicitly or expressly accepting the ToU, you also accept and agree to be bound by all of Shoptoli’s policies applicable to you, as amended from time to time.
This document is an electronic record in terms of the Information Technology Act, 2000 (“IT Act, 2000”), the applicable rules thereunder, and the provisions pertaining to electronic records in various statutes as amended by the Information Technology Act, 2000. This electronic record is generated by a computer system and does not require any physical or digital signatures.
This document is published in accordance with the provisions of Rule 3 (1) of the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021 that require publishing the rules and regulations, privacy policy, and Terms of Use for access to or usage of the www.shoptoli.in website.
The domain name www.shoptoli.in, including the related mobile site and mobile application as well as the Vendor portal (vendor.shoptoli.in) (hereinafter referred to as the “Platform”) is owned and operated by Shoptoli Internet Private Limited (hereinafter referred to as “Shoptoli”), a company incorporated under the Companies Act, 2013, with its registered office at Roop Tower, Nimtard, Purulia, West Bangal-723101.
For the purpose of these Terms of Use (hereinafter referred to as “ToU”), wherever the context so requires, ‘you’ and ‘your’ shall relate to any natural or legal person who has agreed to become a Vendor on the Platform by providing registration data while registering on the Platform using computer systems. The word ‘user’ shall collectively imply a Vendor, a Buyer, and any visitor on the Platform, and the terms ‘we’, ‘us’ and ‘our’ shall mean Shoptoli.
Your use of the Platform and the features therein is governed by the following terms and conditions (ToU), including applicable policies available on the Platform, notifications, and communications sent to you on the Platform, which are incorporated herein by way of reference. If you transact on the Platform, you shall be subject to the policies that are applicable to the Platform for such a transaction. By mere use of the Platform, you shall be contracting with Shoptoli, and these terms and conditions, including the policies, constitute your binding obligations to Shoptoli.
When you use any current or future services provided by us through the Platform, you will be subject to the rules, guidelines, policies, terms, and conditions applicable to such services, and they shall be deemed incorporated into the ToU and considered a part and parcel of the ToU. We reserve the right, at our sole discretion, to change, modify, add, or remove portions of the ToU at any time. We will notify you through any of the communication modes mentioned in this ToU in case of any changes or updates to the ToU that materially impact your use of the Platform. Your continued use of the Platform following the changes or updates will mean that you accept and agree to the revisions.
As long as you comply with the ToU, we grant you a personal, non-exclusive, non-transferable, and limited privilege to enter and use the Platform.
ACCESSING, BROWSING, OR OTHERWISE USING THE PLATFORM INDICATES YOUR AGREEMENT WITH ALL THE TERMS AND CONDITIONS UNDER THE ToU. PLEASE READ THE ToU CAREFULLY BEFORE PROCEEDING. By implicitly or expressly accepting the ToU, you also accept and agree to be bound by all of Shoptoli’s policies applicable to you, as amended from time to time.
Vendor Eligibility
The use of the Platform is available only to persons who can form legally binding contracts under the Indian Contract Act, 1872. Persons who are “incompetent to contract” within the meaning of the Indian Contract Act, 1872, including minors, undischarged insolvents, etc. are not eligible to use the Platform.
If you are a minor, i.e., under the age of 18 years, you shall not register as a Vendor on the Platform, transact, or use the Platform. Shoptoli reserves the right to terminate your registration and/or refuse you access to the Platform if it is brought to Shoptoli’s notice or discovered that you are under the age of 18 years.
If you register as a business entity, you represent that you are duly authorised by the business entity to accept the ToU and you have the authority to bind the business entity to the ToU.
Your Account and Registration Obligations
In the course of your use of the Platform, you agree to furnish your details and information as requested by us from time to time, including but not limited to, the following information, to register as a Vendor:
- Vendor Complete Name
- Vendor Complete Address
- Vendor Complete Contact Details
- Vendor Grievance Officer details for Consumer Complaints
- Phone Number
- Email Address
- GSTIN
- PAN
- Business PAN
- Pincode
- Pick-up Address
- Registered Address – Principal geographic address of headquarters and all branches
- Bank Account Details
- Account Holder Name
- Cancelled Cheque
- Signature
- Display Legal Name
- Legal Name / Trade Name
- Contractual information (SLA)
- Total price in single figure of any goods / services (including breakup of charges, if any)
- Relevant details of goods including Manufacturer / Packer / Name and Complete Address
- Relevant details of imported goods including Importer’s Name and details with correct Country of Origin (full country name)
- Relevant guarantees or warranties applicable to all goods / services you are selling on the Platform.
You agree that you have all necessary licences and permits for sales on the Platform, which shall include but not be limited to the licences required under all applicable laws.
You shall remain responsible for maintaining confidentiality of this information, as well as your display name, login, and password details. You agree that if you provide any information which is untrue, inaccurate, not current, or incomplete, or if we have reasonable grounds to suspect that such information is untrue, inaccurate, not current, incomplete, or not in accordance with the ToU, we shall have the right to suspend or terminate your account on the Platform or indefinitely block you from accessing the Platform.
You provide the power and authority to us to address customer grievances on your behalf in respect of products sold by you. This authority shall include performing incidental acts which are specifically required to be carried out to perform the authority granted herein.
You also provide your consent to populate your details, including, but not limited to, the Vendor Address, provided by you at the time of registration on the Vendor Portal (vendor.shoptoli.in), on the products listed by you on the Platform.
Vendor Account Deactivation
As per our policy, if a Vendor requests for a closure of the account, the account will be put on hold for a period of 90 days to ensure smooth closure of transactions which have been made prior to this closure request. During this period, the account will remain available to the said Vendor for downloading payment and taxation reports, if required.
After 90 days, the Vendor will be required to reach out to us confirming that they have downloaded the reports and requesting deactivation again. Upon receiving this confirmation, the Vendor’s account will be deactivated, provided there are no outstanding payments due from the Vendor. Certain information will, however, be retained by Shoptoli at all times, such as registered mobile number, registered email ID, GSTIN, and other transaction-related information. Such information is retained for audit purposes and to prevent fraudulent acts by Vendors in the future.
If a Vendor decides to commence business with Shoptoli again, they will not be able to create a new account, but the older account can be restored if required.
Communications
When you use the Platform or send emails, data, information, or other communication to us, you agree and understand that you are communicating with us through electronic records and you consent to receive communications via electronic records from us periodically or as required. We may communicate with you by email or any other mode of communication, electronic or otherwise.
Platform for Transaction and Communication
The Platform is a medium that users utilise to independently meet and interact with one another for their transactions. Shoptoli is not and cannot be a party to any transaction or dispute between users on the Platform.
Consequently:
- All commercial/contractual terms are offered by you and agreed upon between you and Buyers alone. These terms include (without limitation) price, shipping costs, payment methods and terms, date, period, and mode of delivery, warranties, and after-sales services related to products and services. Shoptoli does not determine, advise, control, or involve itself in the offering or acceptance of such commercial/contractual terms between you and Buyers.
- Shoptoli does not make any representations or warranties regarding specifics (such as quality, value, and saleability) of the products or services proposed to be sold, offered, or purchased on the Platform. Shoptoli does not implicitly or explicitly support or endorse the sale or purchase of any products or services on the Platform. Shoptoli accepts no liability for any errors or omissions of third parties in relation to the products and services.
- Shoptoli is not responsible for any non-performance or breach of any contract between you and Buyers. Shoptoli cannot and does not guarantee that you and Buyers will perform transaction(s) concluded on the Platform. Shoptoli shall not and is not required to mediate or resolve disputes or disagreements between you and Buyers.
- Shoptoli does not make any representations or warranties regarding item-specifics (such as legal title, creditworthiness, or identity) of any of its users. You are advised to independently verify the bona fides of any particular Buyer you choose to deal with on the Platform and use your best judgment in that regard.
- Shoptoli does not, at any point in time during a transaction between you and a Buyer on the Platform, come into or take possession of any of the products or services offered by you, gain title to, or have any rights or claims over the products or services offered by you to the Buyer. At no time shall Shoptoli hold any right/title to or interest in the items nor have any obligations or liabilities with respect to such a contract. Shoptoli is not responsible for unsatisfactory or delayed performance of services, damages, or delays as a result of items being out of stock, unavailable, or back-ordered.
- The Platform is only a medium that can be utilised by you to reach a larger customer base to sell items or services. Shoptoli only provides a platform for communication, and it is agreed that the contract for sale of any products or services shall be a strictly bipartite contract between you and the Buyer.
- You release and indemnify Shoptoli and/or any of its directors, officers, and representatives from any cost, damage, liability, or other consequence of any of the actions of users on the Platform and specifically waive any claims that you may have in this regard under any applicable law. Notwithstanding its reasonable efforts on that behalf, Shoptoli cannot control the information provided by other users which is made available on the Platform. You may find other users’ information to be offensive, harmful, inaccurate, or deceptive. Please use caution and practise safe trading when using the Platform. Please note that there may be risks in dealing with underage persons or people acting under false pretences.
Platform Services
Shoptoli provides marketplace platform technology and related services. These include:
- Development and/or change management of technology provided,
- Procurement of third-party software,
- Software and technical support,
- Console access, connectivity, file and document storage, authentication and authorization,
- Goods and Service Tax (GST) system for compliance, including enabling GSP (GST Suvidha Provider) services where applicable,
- Email alerts related to services being provided,
- Reconciliation, dashboard access, and reports to facilitate reconciliation.
Shoptoli also provides logistics services through its logistics service providers (“LSPs”). LSPs may use surface or air transport and offer multiple delivery options, such as next-day delivery, same-day delivery, priority delivery, no-rush delivery, etc. Payment methods may include cash on delivery or prepaid methods (e.g., debit card, credit card, etc.).
Shoptoli offers services to assist vendors with the liquidation of returned and unsellable inventory. If you choose to engage us for such services, we will assist you with the liquidation process.
For availing services on Shoptoli, please refer to the policies provided in the Vendor Learning Centre.
Use of the Platform
You agree and understand that Shoptoli and the platform merely provide hosting services for registered users and visitors. All items listed or advertised and their content are created by registered vendors, and Shoptoli bears no responsibility or liability for such third-party content.
Shoptoli does not originate or initiate transmissions, nor does it select the sender or receiver of the transmission or alter the information contained in the transmission. Shoptoli acts solely as an intermediary and does not interfere in transactions between buyers and vendors.
Principles Governing Use
You agree, undertake, and confirm that your use of the platform shall strictly adhere to the following binding principles. You shall not host, display, upload, modify, publish, transmit, update, or share any information, content, or images that:
a. Belong to another person without rights to do so;
b. Are harmful, harassing, defamatory, obscene, pornographic, libelous, invasive of privacy, hateful, racially or ethnically objectionable, disparaging, encourage money laundering or gambling, unlawful in any way, threatening, or harassing;
c. Are false, inaccurate, or misleading;
d. Are patently offensive (including sexually explicit content, obscenity, racism, hatred, or violence);
e. Harass or encourage harassment of others;
f. Involve spam, junk mail, unsolicited communication, or chain letters;
g. Promote illegal activity or abusive conduct;
h. Infringe third-party rights (including intellectual property, privacy, or publicity rights);
i. Promote pirated or unauthorized works, devices, or media;
j. Contain restricted or password-only pages, hidden URLs, or links to such pages;
k. Exploit people inappropriately or solicit personal information;
l. Provide instructions for illegal activities (e.g., making weapons, creating viruses);
m. Contain unauthorized videos, images, or personal material of others;
n. Attempt to gain unauthorized access or solicit personal data unlawfully;
o. Engage in unauthorized commercial activities without Shoptoli’s prior written consent;
p. Solicit or promote gambling activities;
q. Interfere with another user’s enjoyment of the platform;
r. Contain material deemed inappropriate or prohibited by Shoptoli;
s. Harm minors in any way;
t. Infringe patents, trademarks, copyrights, or proprietary rights;
u. Violate applicable laws;
v. Deceive or mislead about message origins or communication;
w. Impersonate another person or entity;
x. Contain viruses, malware, trojans, or other harmful programs;
y. Threaten the sovereignty, security, or unity of India, harm foreign relations, incite offences, or offend national or religious sentiments;
z. Offer trade in prohibited or restricted items;
aa. Create liability for Shoptoli or cause disruption of services.
Additional Restrictions
- You shall not use automated tools (robots, spiders, scrapers, etc.) to access or copy platform content.
- You shall not hack, mine passwords, or breach security features.
- You shall not test vulnerabilities or trace other users’ information.
- You shall not interfere with transactions or platform functionality.
- You shall not forge identities, impersonate others, or misrepresent yourself.
- You shall not misuse the platform for unlawful purposes.
- You shall comply with the Information Technology Act, 2000, applicable domestic and international laws, GST, FSSAI, Legal Metrology, Customs, and all other relevant regulations.
By providing information to Shoptoli, you grant us a non-exclusive, worldwide, perpetual, royalty-free, sublicensable license to use your content for promotional, advertising, and business purposes.
Vendors must ensure accuracy in product listings and must not mislead buyers by exaggerating product features.
You may not solicit or advertise to other vendors on the platform without consent. Any misuse of platform information (such as for harassment or unsolicited marketing) is prohibited.
Shoptoli reserves the right to monitor and remove content that violates these terms but does not take responsibility for user-generated content. Vendors remain solely responsible for their postings and communications.
Promotions & Campaigns
From time to time, Shoptoli may organize promotional campaigns with third-party sponsors for the benefit of customers and vendors. Participation may be based on objective eligibility criteria, and qualified vendors will be auto-enrolled. Vendors not qualifying may opt-in manually but will bear the cost of such campaigns if applicable.
Compliance & Data Protection
- Vendors must strictly comply with Shoptoli’s ethical policies and avoid collusion, price-fixing, or cartel-like activities.
- Vendors must ensure that customer data is processed only for authorized purposes and in compliance with applicable data protection laws.
Final Terms
This Terms of Use (ToU), along with its annexures, constitutes the entire agreement between Shoptoli and the vendor, overriding any prior agreements. Modifications, amendments, or variations to the ToU may be made by Shoptoli as required.
Selling on Shoptoli
As a registered Vendor, you may list item(s) for sale on the Shoptoli platform in accordance with the policies incorporated into this Terms of Use (ToU). You must be legally permitted to sell the item(s) you list and must hold all required licenses, registrations, and permits for such sales.
You must also ensure that the listed items do not infringe upon the intellectual property, trade secrets, proprietary rights, publicity rights, or privacy rights of third parties. Listings may include only text descriptions, graphics, images, or videos that accurately describe the item offered for sale
- All items must be placed in the correct category.
- All listed items must remain in stock to ensure successful order fulfillment.
- Product descriptions must not be misleading and must match the actual condition of the item.
- If a product does not match its description, you agree to refund any payment received from the Buyer.
You may not list the same product in multiple quantities across different categories. Shoptoli reserves the right to delete duplicate or redundant listings. Additionally, Shoptoli may restrict the sale of products originating from specific countries.
When multiple vendors list the same product across different or similar product pages, Shoptoli reserves the right to consolidate and present the most accurate product data to ensure the best customer experience.
Special Categories
- Food & Nutrition
Vendors must comply with FSSAI E-Commerce regulations regarding minimum shelf-life requirements and any amendments thereto. - Pharmaceuticals & Drugs
Vendors must possess all necessary licenses and permits for sale on the platform. This includes, but is not limited to, compliance with the following laws and regulations: - Drugs and Magic Remedies (Objectionable Advertisement) Act, 1954
- Poisons Act, 1919
- Narcotic Drugs and Psychotropic Substances Act, 1985
- Bureau of Indian Standards Act, 2016
- Infant Milk Substitutes, Feeding Bottles and Infant Foods (Regulation of Production, Supply, and Distribution) Act, 1992
- Drugs and Cosmetics Act, 1940 & related Rules
- Cosmetics Rules, 2020
- Medical Devices Rules, 2017
- Pharmacy Act, 1948
- Pharmacy Practice Regulations, 2015
- Drugs (Prices Control) Order, 2013
- Food Safety and Standards Act, 2006
- Relevant Municipal and Panchayat licenses
- Shops and Establishments Act
- Contract Labour (Regulation and Abolition) Act, 1970
- Environment Protection Act
- Biomedical Waste Management Rules, 2016
- Plastic Waste Management Rules, 2022
Vendors must notify Shoptoli of any change in their registered pharmacist within 7 days and provide documentation for the newly endorsed pharmacist within 7 days of their appointment.
Logistics
As a Vendor, you are required to dispatch products and/or services to Buyers within the timelines specified in this ToU to ensure timely delivery.
- You are solely responsible for arranging transit insurance for products sold through the platform. Shoptoli will not undertake or provide insurance for products sold by vendors.
- Shoptoli facilitates logistics services through its logistics partners to improve shipping efficiency and customer experience.
- Shoptoli facilitates transportation of products from the vendor pick-up location to the Source Mother Hub (the nearest hub to your location). Vendors may, at their discretion, use Shoptoli’s logistics partners for routing shipments.
- Vendors are responsible for transporting products to the Source Mother Hub at their own cost.
In the event of a product return by the Buyer, Shoptoli reserves the right to recover transportation costs from the Vendor. This includes:
- The cost of transporting products from the Source Mother Hub to the delivery location (if separately charged by logistics partners to Shoptoli), and
- The cost of returning products from the delivery location back to the Source Mother Hub.
Compliance on Selling of Goods / Services
As a Vendor on Shoptoli, you must ensure full compliance with the provisions of Integrated Goods and Services Tax (IGST), Central Goods and Services Tax (CGST), Union Territory Goods and Services Tax (UTGST), and State Goods and Services Tax (SGST) for all goods and services supplied by you.
It is solely your responsibility to:
- Charge the appropriate Goods and Services Tax (GST) on your supplies, and
- Remit the collected taxes to the Government.
Shoptoli will not be held responsible for any deficiencies, non-compliance, or omissions on your part.
Tax Collection at Source (TCS)
In line with applicable provisions under IGST, CGST, UTGST, or SGST, Shoptoli will collect Tax Collected at Source (TCS) at the prescribed rates on the net value of taxable supplies made through the platform and remit the same to the appropriate Government authority.
If there are mismatches related to TCS, you must provide all required information to Shoptoli so that it may correspond with relevant authorities. Any liability arising from your omission will be your sole responsibility.
You are also required to provide the Harmonised System Nomenclature (HSN) code for each product listed. Products without an HSN code will be delisted and cannot be sold on Shoptoli.
Further, you must provide your valid GSTIN. Without a GSTIN, Shoptoli will be unable to raise invoices on your behalf, and your account transactions will be blocked. If you provide an Input Service Distributor (ISD) Registration Number, Shoptoli will issue invoices to that ISD GST registration number, and you will remain responsible for all related compliance.
Income Tax Compliance
Shoptoli is required to withhold taxes in accordance with the Income-tax Act, 1961. Currently, under Section 194-O, Shoptoli is liable to deduct taxes at the applicable rate on the sale of goods or services facilitated through the platform. Payments to you will be made after such deductions.
- If you provide a Nil/Lower Deduction Certificate (LDC) issued under Section 197, Shoptoli will deduct/collect taxes at the rates specified in the certificate. If such certificates are modified by the Income Tax Officer later, you must inform Shoptoli, and any resulting liability will be your responsibility.
- Shoptoli will deduct taxes at higher rates under Section 206AA and Section 206AB if required by law.
- Shoptoli will issue Form 16A within the timelines prescribed under the Income-tax Act.
- You are responsible for collecting Tax Collected at Source (TCS) under Chapter XVII-BB of the Income-tax Act, 1961, on sales made or services provided to Buyers, and for ensuring compliance in this regard. Shoptoli will not be liable for any TCS obligations applicable to you or the Buyer.
In the event of a conflict between this clause and any other clause in this ToU, the provisions of this clause shall prevail.
Inventory Purchase Restriction
You agree not to purchase more than 25% of your inventory (calculated on an annualized value basis in a financial year) sold on Shoptoli from Shoptoli or its group companies. For this purpose, “Group Company” shall have the meaning assigned under the prevailing Foreign Direct Investment (FDI) Policy of India.
Shoptoli may require you to submit certification (including an auditor’s certificate) to confirm compliance with this requirement.
Exclusivity Waiver
Shoptoli does not mandate exclusivity for the sale of your products on the platform. Effective February 1, 2019, Shoptoli unilaterally waives any obligation requiring you to sell exclusively on Shoptoli. Any prior written or verbal arrangement to the contrary shall be deemed void.
Tax Deduction at Source (TDS) under Finance Act, 2020
As per Section 194-O of the Finance Act, 2020, Shoptoli will deduct TDS on the gross amount of sales (excluding GST) of goods or services provided through the platform at the following rates:
- 0.75% from October 1, 2020 to March 31, 2021
- 1% from April 1, 2021 onwards
Content Posted on the Platform
All text, graphics, vendor interfaces, visual interfaces, photographs, trademarks, logos, sounds, artwork, notes, messages, emails, postings, drawings, profiles, opinions, ideas, images, videos, audio files, or other material/information (collectively “Content”) available on Shoptoli are third-party generated. Shoptoli, acting only as an intermediary, does not assume responsibility or liability for such third-party Content.
Except as expressly permitted under this Terms of Use, no part of the Platform or its Content may be:
- copied,
- reproduced,
- republished,
- uploaded,
- publicly displayed,
- encoded,
- translated,
- transmitted, or
- distributed in any form (including mirroring),
to any other computer, server, website, or medium for publication, distribution, or commercial use without Shoptoli’s prior written consent.
You may download or use Content related to products and services on the Platform only if you:
- Do not remove any proprietary notices in such Content,
- Use the Content only for personal, non-commercial informational purposes,
- Do not copy or share it on any network or media,
- Do not modify the Content, and
- Do not make additional representations or warranties relating to the Content.
Vendor Responsibility for Content
You are solely responsible for any Content you post or transmit on the Platform. By posting, you grant Shoptoli a non-exclusive, worldwide, perpetual, royalty-free, and transferable license to use, modify, adapt, enhance, refine, transform, and create derivative works from such Content.
This includes, but is not limited to, use with generative AI tools or for promotional, advertising, and marketing purposes across any media (current or future).
You agree that any Content you post may be used by Shoptoli in line with this Terms of Use and the Privacy Policy, and you will not be entitled to any payment or compensation for such use.
Limited License for Vendors
Shoptoli grants Vendors a limited, personal, non-transferable, non-exclusive, non-assignable, and non-sublicensable license to use the “Shoptoli” name and/or logo:
- On Vendor invoices for transactions concluded on the Platform, and
- On packaging material used by Vendors for delivering products sold on the Platform.
Vendor Categorization
A. All registered Vendors may be categorized based on criteria such as:
- Sales performance (revenue and units),
- Fulfilment experience (breaches and cancellations),
- Percentage of local/zonal shipments,
- Share of shipments delivered within the same zone,
- Customer feedback (returns and ratings), etc.
Thresholds for each criterion will be transparently communicated through the Vendor Portal. Based on categorization or tier, Vendors may receive benefits such as:
- Reduced shipping fee rates,
- Account management support,
- Faster payments.
Shoptoli reserves the right to revise categories, criteria, and benefits to promote healthy competition and improve customer experience on the Platform.
Shoptoli Empower Program
Eligibility for Vendors to avail benefits under the Shoptoli Empower Program includes:
- Vendors selling handcrafted/artisan products (made by hand, using traditional/non-electrical tools, mostly natural materials),
- Non-profit organizations (Section 8 companies/registered entities),
- Specially-abled entrepreneurs with valid government-issued disability documentation,
- Artisans/weavers with recognized government cards (Artisan Card, Pehchaan ID, etc.),
- Indian government entities with required approvals,
- Women entrepreneurs (eligible for program but without commission benefits),
- LGBTQ+ entrepreneurs (with self-declaration, eligible for program but without commission benefits).
Benefits for Empower Vendors include:
- Cataloguing and imaging support for up to 100 products (or as decided by Shoptoli),
- Dedicated account management support,
- Priority vendor support,
- Commission benefits as outlined in program guidelines.
Additional support may include:
- Visibility of products under a dedicated “Empower Store” section on the Shoptoli website,
- Authorization to use the “Shoptoli Empower Partner” badge/logo,
- Option to include disclaimers on product pages (e.g., handcrafted product),
- Vendor training programs (virtual or on-ground).
Commercials
The following commercial terms shall remain in effect at all times, as per the slabs and illustrations below:
| Annual GMV Slab (INR) | Effective Commission % (0–6 months) | Effective Commission % (>6 months) |
|---|---|---|
| Up to 1 Cr. | 0% | 5% |
| 1 – 2.5 Cr. | 0% | 8% |
| > 2.5 Cr. | Standard Slab / No Rebate | Standard Slab / No Rebate |
